Direct Mail that works for you and your customers.
The only marketing tool for direct mail in the car wash industry that can create a customer database is the SWIPE-N-CLEAN ® . The MAIL-A-CARDô program uses the advanced technology of the SWIPE-N-CLEAN's ® data program to generate thousands of random codes to be printed on the direct mail
postcard. The recipient then uses the code at the car wash to receive his discounted wash, free wash, or promotional gift. You then can match the codes that were used from the postcard with your mailing list. With this information, you now have a customer database that you can use again and again.
Just send us 4-5 photos of your car wash, the address, and the codes generated from your
SWIPE-N-CLEAN ® , and we will do the rest. We will design your postcard, generate the demographics and mailing list, combine the list with your codes, and send them out first class mail. Average response is 4-12%, depending on targeted market.
The key to a successful direct mail program is to create action... make an offer. Here the operator offered a free cycle in the self-serve bay but also used the 4 x 6 postcard to promote vending supplies, vacuums and the automatic as well as informing you that all equipment accepts the Golden Dollar.
The back of the card is printed in black only and has a detailed description of your offer along with instructions for the customer on how to input the code.
This car wash operator also offered a free cycle in the self-serve bay and took advantage of promoting the entire car wash. Bright colors, photos and easily read text are three main components in creating a dynamic piece of mail.